Guillaume Nicolas

The appearance of the famous banner “Do you accept cookies?” is no longer a simple formality that we quickly go through to access a site. In reality, this choice to accept or reject cookies has profound implications for your privacy and may also affect your browsing experience. But what are these cookies really, why are they so important, and above all, is it really safe to accept them? This article offers a clear explanation to help you make the best choice.

After more than two decades of advising companies on their digital strategy, I still see a lot of confusion around GDPR and email marketing. Recently, I have seen dozens of clumsy, often illegal, “re-confirmation” emails. Let me share with you my expertise on this crucial topic.

Failure to comply with the GDPR exposes organisations to financial penalties of up to €20 million or 4% of global turnover, whichever is greater. For example, a company that neglects the security of its users’ data can be subject to a considerable fine. These penalties are intended to encourage companies to comply with data protection standards, ensuring the confidentiality of personal information.

The Data Protection Act, founded in 1978, marked a turning point for the protection of privacy in France. Created in a context of transition to the digital age, it aims to regulate the use of personal data, which is now omnipresent in all sectors of society. Here are the key elements of this law, why it is essential and how it continues to adapt to a world where data has become a valuable resource.