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LEARN MORE ABOUT SMART AUDIENCES:

Data-driven Marketing - The Zalando Code

What is the secret behind Zalando's rapid growth and which roles do Zalando Media Solutions and nugg.ad play? W&V has taken a glance at the marketing engine room of the fashion platform:

https://www.wuv.de/marketing/das_ist_der_zalando_code

La Place Media and Audience Square collaborate and offer new video skin format in cooperation with nugg.ad and StickyADS.tv

The programmatic premium publisher marketplaces La Place Media and Audience Square decided to bring together their data-driven audiences via nugg.ad, to launch the new product “Ace”, a video skin format by StickyADS.tv.

Data-driven Advertising: heise online assigns nugg.ad for their expertise data

Starting in March, heise online, one of the leading opinion-forming media providers for German-language high-tech news, sets upon the targeting specialist’s machine learning technology. Thus, heise online benefits from nugg.ad’s data-driven targeting. Key factors for the cooperation were the high standards of privacy and the innovative targeting solutions offered by nugg.ad.

Recent user analysis shows: about every fifth OMS user is a decision-maker from small and medium enterprises

Compared to the concentration of decision-makers within the German overall population (four per cent, see LAE 2015 decision-maker), the amount of company decision-makers is disproportionally high (19 per cent) among the users of more than 550 high quality offers by OMS in their digital portfolio. This was proven by the results of a recent user analysis, which was conducted by the research unit of nugg.ad “Audience & Research” on behalf of the premium marketer.

SMART AUDIENCE PLATFORM

BY EUROPE'S AUDIENCE EXPERTS

SMART AUDIENCE PLATFORM

BY EUROPE'S AUDIENCE EXPERTS

SMART AUDIENCE PLATFORM

BY EUROPE'S AUDIENCE EXPERTS

MULTICHANNEL AUDIENCE TARGETING

SMART DATA MANAGEMENT PLATFORM & DATA EXCHANGE

CASE STUDIES

EUROPE'S AUDIENCE EXPERTS

Social media