Digital marketing

Opt-in and opt-out: definitions, differences and challenges for your digital marketing strategy

In the world of digital marketing, opt-in and opt-out are two fundamental concepts that govern how companies interact with their potential customers. As a data protection expert, I want to shed some light on these essential notions that shape communication and information collection strategies. Since the GDPR came into force in 2018, these practices have become of paramount importance for any company wishing to respect the privacy of its customers while growing its business.

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AdCreative.ai: The AI ​​Tool that revolutionize advertising creation in 2024 🚀

After using AdCreative.ai daily for the last 6 months, I can finally share my complete feedback on this tool that is so talked about. And believe me, there is something! When we see that even giants like Walmart, Microsoft and Amazon have adopted it, we understand that something special is happening.

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