LinkedIn Premium – Complete guide to features and pricing

In an increasingly connected professional world, LinkedIn has established itself as the essential network for professional opportunities. Faced with the limitations of the free account, LinkedIn Premium appears to be an advanced solution to fully exploit the potential of this platform. But which formula should you choose among the different options available?

With its four distinct formulas – Career, Business, Sales Navigator Core And Recruiter Lite – LinkedIn Premium offers specialized features tailored to different professional goals. Whether you are looking for a job, entrepreneur, salesperson or recruiter, each subscription offers specific tools to optimize your professional online presence.

However, choosing a Premium subscription represents a significant investment, varying from 33.05€ to 140.49€ per month. It is therefore essential to understand in detail the features and advantages of each plan to make an informed choice that corresponds to your professional needs and objectives.

In this comprehensive guide, we will analyze in depth:

• THE specifics of each LinkedIn Premium plan
• THE features exclusive and their concrete advantages
• There price list details of the different subscriptions
• THE practical advice to maximize your investment
• Steps to get started and manage your subscription

The different LinkedIn Premium plans 🔍

Career Premium: Optimizing your job search 🎯

LinkedIn Premium Career is specifically designed for professionals actively looking for work. This package, offered at €33.05 per month, transforms your approach to recruitment thanks to strategic features.

A complete toolbox for your research

At the heart of the Career offer, you have 5 monthly InMails allowing direct contact with recruiters. This feature, combined with 365-day visibility of your profile visitors, provides a significant tactical advantage: Premium members are 2.6 times more likely to be recruited than standard users.

AI tools analyze your profile to optimize your About and Job Title sections, while Top Candidate recommendations filter relevant job postings. These features work in synergy to maximize your visibility with recruiters.

Measurable strategic benefits

The real advantage of Career Premium lies in access to strategic information. Exclusive company data (growth, hiring trends, sought-after profiles) allows you to precisely adjust your approach. Combined with access to 21,000+ LinkedIn Learning courses, this subscription is a complete investment in your professional development.

Essential features:

• 5 monthly InMails
• AI analysis of your profile
• Visitor visibility over 365 days
• Personalized job recommendations
• Access to company data
• Comprehensive training library

For whom exactly?

Career Premium is the ideal investment if:

• You are actively looking for a job
• You want to optimize your visibility with recruiters
• You are looking to develop your skills via LinkedIn Learning
• You want precise insights on companies that are recruiting

The ROI is particularly interesting for professionals determined to accelerate their job search, with statistically proven results in terms of visibility and contact opportunities.

Business Premium: Develop your business and your personal brand 💼

LinkedIn Premium Business, offered at €57.84 per month, targets independent professionals and marketing-sales specialists who wish to develop their business. This package significantly enriches the prospecting and personal branding possibilities on the platform.

A package designed for the self-employed and salespeople

Business Premium is particularly aimed at two profiles: marketing-sales specialists looking to develop their client portfolio, and self-employed people (consultants, trainers) wishing to strengthen their expert positioning. With 15 monthly InMails and unlimited browsing on profiles, this subscription transforms LinkedIn into a real business development tool.

Increased visibility

The major advantage of Business Premium lies in its impact on your visibility: according to LinkedIn, Premium profiles can see their number of visits quadruple. This increase is explained by a privileged positioning in search results and suggestions.

The Open Profile option reinforces this visibility by making your profile accessible to all LinkedIn users, even outside the network. A personalized call-to-action button (access to the store, website, portfolio, blog or appointment booking) enriches your profile, your messages and publications.

Optimization of commercial prospecting

Prospecting becomes more effective thanks to several key features:

• 15 monthly InMails to directly contact prospects and partners
• 365-day visibility of visitors to your profile
• Unlimited browsing to identify new contacts
• Detailed insights into growing businesses

Business Premium also includes all the features of Career Premium, including access to 21,000+ LinkedIn Learning courses, boosting your professional credibility.

For whom exactly?

Business Premium is the ideal investment if:

• You are a consultant or trainer looking to establish your leadership
• You work in sales or marketing with prospecting objectives
• You want to develop your professional personal brand
• You need increased visibility to generate opportunities

This subscription transforms LinkedIn into a real business development tool, with a measurable return on investment in terms of visibility and opportunities generated.

Sales Navigator Core: The complete arsenal of the successful salesperson 📊

Sales Navigator Core, priced at €82.64 per month, represents LinkedIn’s most sophisticated solution for sales professionals. This dedicated platform radically transforms the approach to sales prospecting by providing an optimized environment for prospect identification and engagement.

A platform dedicated to commercial performance

Unlike traditional Premium versions, Sales Navigator Core provides a distinct work environment, specifically designed for salespeople. With 50 monthly InMails and a recording capacity of 10,000 prospects, this solution allows you to effectively industrialize your prospecting process.

Targeting with surgical precision

The effectiveness of Sales Navigator is evident in the numbers: users are connected to 3.8 times more decision-makers than average. This performance is based on an advanced search system with more than 40 targeting filters, making it possible to precisely identify relevant companies and contacts.

LinkedIn algorithms enrich this approach with:

• Personalized suggestions based on your history
• Intelligent recommendations based on your activities
• Real-time alerts on your priority prospects

Optimized communication and targeted engagement

InMail, the true spearhead of the solution, demonstrates remarkable efficiency: 4.6 times more responses than a traditional email according to LinkedIn. With 50 monthly InMails, you have considerable leverage to engage your prospects, even outside the network.

For whom exactly?

Sales Navigator Core is the strategic investment for:

• Salespeople looking to optimize their sales process
• Business development teams targeting decision makers
• Professionals requiring precise monitoring of their prospects
• Companies wishing to industrialize their prospecting

By including all the features of Business Premium and adding a suite of specialized tools, Sales Navigator Core represents the most complete solution for transforming LinkedIn into a true sales prospecting machine.

Recruiter Lite: The professional solution to optimize your recruitment process 🎯

LinkedIn Recruiter Lite, offered at €140.49 per month, represents a specialized solution radically transforming the approach to recruitment. This dedicated platform offers recruitment professionals an optimized environment to systematically identify, approach and manage talent.

A sophisticated sourcing platform

Recruiter Lite stands out with its specialized architecture integrating 20 advanced search filters. This precision in targeting, combined with personalized search alerts, allows you to quickly identify the most relevant profiles. The system continually enriches your process with daily candidate recommendations and intelligent suggestions, thereby optimizing your sourcing efficiency.

Direct engagement and optimized communication

The solution offers 30 monthly InMails, allowing a direct approach to candidates, even beyond your immediate network. Access to 2nd and 3rd tier networks significantly expands your reach, while personalized message templates make it easier to initiate relevant conversations. InMail performance analytics allow you to continually refine your communication strategy.

Centralized management of the recruitment process

The real innovation of Recruiter Lite lies in its ability to centralize the entire recruiting process. The platform allows you to:

• Organize applications by project
• Monitor the progress of applications in real time
• Post job offers for free
• Effectively coordinate the different stages of recruitment

For whom exactly?

Recruiter Lite is aimed at:

• Professional recruiters looking to optimize their process
• Mid-sized recruitment firms
• HR managers managing multiple simultaneous recruitments
• Professionals wishing to industrialize their approach to sourcing

This solution represents a strategic investment for anyone wanting to streamline their end-to-end recruiting process, maximizing efficiency while optimizing resource management to capture the best talent in the market.

Practical user guide: Start and optimize your LinkedIn Premium ⚡

Test LinkedIn Premium for free

LinkedIn offers a 30-day trial period, allowing in-depth exploration of premium features without commitment. The activation process is direct and systematic:

Log in to your LinkedIn account and navigate to “Preferences & Privacy” from the “You” icon at the top of the page. In “Account Preferences,” locate the “Premium Membership” option under “Subscriptions & Payments.” Select the plan suited to your goals and follow the activation process.

Strategic note : Although the trial requires your banking information, no direct debit occurs during the trial period. LinkedIn sends a preventive reminder one week before the deadline, allowing an informed decision on whether to continue the subscription.

Premium feature optimization

To maximize the value of your trial period:

1. First week : Systematically explore each premium feature
2. Second week : Identify the tools most relevant to your objectives
3. Third week : Establish a structured usage routine
4. Last week : Quantitatively evaluate the impact on your objectives

Subscription management and cancellation

Canceling LinkedIn Premium follows a similarly structured process. From “Preferences & Privacy”, go to “Premium Features”, then to the “Subscription Details” menu. The “Manage Subscription” option allows you to cancel if the results do not meet your expectations.

Optimization tips by profile

For job seekers (Career)

• Use InMails strategically at the start of the month
• Analyze visitors to your profile daily
• Consistently engage with job recommendations

For the self-employed (Business)

• Maximize your visibility with the call to action button
• Use business insights to target your prospecting
• Build your authority through LinkedIn Learning

For salespeople (Sales Navigator)

• Structure your prospect lists methodically
• Leverage real-time alerts for engagement
• Optimize your message sequences with analytics

For recruiters (Recruiter Lite)

• Establish precise search filters by position
• Use message templates to standardize the approach
• Analytically track the performance of your campaigns

The effectiveness of LinkedIn Premium relies on systematic and methodical use of its features. A structured approach to activation and optimization ensures measurable ROI.

Conclusion: Choose the LinkedIn Premium package that suits your goals 📊

An in-depth analysis of the different LinkedIn Premium plans reveals a pricing and functional architecture that is well calibrated for different professional objectives.

Start with the 30-day free trial to empirically evaluate the impact on your goals. Systematically measure the results obtained before committing to a long-term subscription.

The optimal choice is not necessarily the most comprehensive package, but the one that precisely aligns with your business goals and offers the best feature-to-investment ratio for your specific situation.