nugg.ad Smart DMP for your individual data infrastructure:

nugg.ad’s Smart DMP collects, stores and analyses all kinds of data and enables smart combinations of different data types (e.g. factual and predictive). It provides the universal platform with all relevant interfaces (for SSPs, DSPs, ad servers, exchanges etc.) – while maintaining full control for the data owner.

nugg.ad Data Exchange

nugg.ad Data Exchange enables controlled exchange of target group information between data providers and data consumers. There is an option of open or private exchange. nugg.ad has a partner network across Europe with relevant factual data from all ad sectors.

Smart Data Management with nugg.ad offers you:

• Smart self-service interface for audience segmentation
• Easy collection, classification & reach analysis for all kinds of target groups
• Access to selected high quality 3rd party data
• Interfaces to all relevant ad servers, programmatic systems, CMS systems etc.
• Easy implementation, especially for existing nugg.ad customers
• Reports & analysis of segmented users
• Maximum data protection and control of data ownership
• A fully managed service incl. ongoing consulting and business development