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Opt-in and opt-out: definitions, differences and challenges for your digital marketing strategy

In the world of digital marketing, opt-in and opt-out are two fundamental concepts that govern how companies interact with their potential customers. As a data protection expert, I want to shed some light on these essential notions that shape communication and information collection strategies. Since the GDPR came into force in 2018, these practices have become of paramount importance for any company wishing to respect the privacy of its customers while growing its business.

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How does a GDPR check carried out by the CNIL take place: procedure, steps and issues

The GDPR control carried out by the CNIL is a crucial process to guarantee the protection of personal data in France. As a compliance specialist, I have had the opportunity to support many companies in this process. Today I invite you to dive into the heart of this procedure, exploring its different stages and its major issues.

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Accepting cookies: a key decision for your online privacy

The appearance of the famous banner “Do you accept cookies?” is no longer a simple formality that we quickly go through to access a site. In reality, this choice to accept or reject cookies has profound implications for your privacy and may also affect your browsing experience. But what are these cookies really, why are they so important, and above all, is it really safe to accept them? This article offers a clear explanation to help you make the best choice.

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All about the GDPR: definition, principles and key obligations to understand this essential regulation

Failure to comply with the GDPR exposes organisations to financial penalties of up to €20 million or 4% of global turnover, whichever is greater. For example, a company that neglects the security of its users’ data can be subject to a considerable fine. These penalties are intended to encourage companies to comply with data protection standards, ensuring the confidentiality of personal information.

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Understanding the Data Protection Act

The Data Protection Act, founded in 1978, marked a turning point for the protection of privacy in France. Created in a context of transition to the digital age, it aims to regulate the use of personal data, which is now omnipresent in all sectors of society. Here are the key elements of this law, why it is essential and how it continues to adapt to a world where data has become a valuable resource.

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