Opt-in and opt-out: definitions, differences and challenges for your digital marketing strategy
In the world of digital marketing, opt-in and opt-out are two fundamental concepts that govern how companies interact with their potential customers. As a data protection expert, I want to shed some light on these essential notions that shape communication and information collection strategies. Since the GDPR came into force in 2018, these practices have become of paramount importance for any company wishing to respect the privacy of its customers while growing its business.