CASE STUDIES

News

In the online advertising market’s year of automation, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has entrenched itself as a targeting specialist for Programmatic Premium campaigns. The newly gained efficiency and transparency of automated advertising especially enhances targeting for small campaigns and specific target groups, including premium segments.

Read more …

Following the successful start of nugg.ad’s incubator programme in 2012, the stage is set for the Data Pioneers Competition 2014. With the support of Deutsche Post DHL, the best innovations could be rewarded with a service contract of up to €100,000. To become part of the nugg.ad incubator programme, aspiring data-driven start-ups can submit their application via www.data-days.com until September 1st, 2014.

Read more …

Europe’s leading specialist in digital target group marketing and brand engagement measurement, is delighted to announce the launch of its Italian branch in Milan, which is in line with the company’s continuous international expansion strategy across Europe. Enrico Ciampini, whom nugg.ad has appointed as the Country Director for Italy, is heading the newly opened office since July 1st. 

Read more …

Under the slogan “AIR. WATER. EARTH. DATA.“ nugg.ad, a company of Deutsche Post DHL and Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the DATA DAYS 2014 on October 1st and 2nd in Berlin. The international, English-speaking conference will holistically and controversially examine the latest trends in the world of data as well as its impact on society.

Read more …

YOC, a leading provider of mobile advertising in Europe, has announced a strategic cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement.

Read more …

Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports