CASE STUDIES

News

Audience Square, premium marketplace of more than 150 premium media websites addressing more than 33 million unique users per month, has chosen nugg.ad as partner to qualify its audience and to set up its DMP.

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New nugg.ad CEO Martin Hubert takes over the management of the target group specialist on May 1st, 2015. Prior to this, Hubert was Managing Director at Ströer Digital Group. He will take care of the expansion of sales, especially internationally, and will further develop the company’s product portfolio in terms of Data Management. The former CEOs Karim H. Attia and Stephan Noller will remain as advisers for the company.

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Yesterday night, nugg.ad, technology specialist in the field of Smart Data Management and Digital Brand Advertising, received the “For..Net Award for Commitment to Data Protection” from the Research Centre for IT Law and Internet Policy at the University Passau. The targeting company was awarded for its data-compliant IT innovations and for its overall compliance with strict data protection standards.

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Zodiak Advertising, the leading Sell Side Solution in Italy and Spain, and nugg.ad, a company of Deutsche Post DHL, announce their partnership, hence, empowering Zodiak’s premium offer thanks to the integration of nugg.ad’s data management solution. Zodiak Advertising chooses nugg.ad’s Predictive Behavioural Targeting Solutions to provide publishers with the most effective audience targeting. 

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For the first time, ProSiebenSat.1 publisher SevenOneMedia and targeting specialist nugg.ad apply Predictive Behavioural Targeting to the HbbTV offer. From now on, the HbbTV Targeting developed by nugg.ad is available on TV channels such as SAT.1, ProSieben, kabel eins, and sixx.

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Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports