Goldbach Audience, Omnimedia, Ringier and Swisscom Advertising have launched the "Swiss Audience Network“. In the newly created targeting network, which is based on the Open Targeting Platform™ of nugg.ad, attractive target groups of high-reach premium sites can be booked directly without duplicates for the first time. With this solution, the internet has closed the gap to traditional TV and print media regarding reach, target groups, campaign management and planning security, and has thus become even more relevant for major brands.
