Right at the beginning of 2015, Microsoft Advertising takes some new target groups into their portfolio and, as of now, offers “The Decision Makers” and Digital Sinus-Milieus®. Due to the cooperation with targeting specialist, Microsoft Advertising’s customers can as of now benefit from new possibilities of addressing target groups. 

Read more … and Swisscom Advertising further developed their partnership on the Swiss advertising market: as of now Swisscom Advertising, the only Swiss marketer for 4-screen solutions (smartphone, computer, tablet, TV) holding the highest national reach, employs’s Mobile Solutions.’s Mobile Solutions represent the perfect answer for efficient target group management on all mobile devices.

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The offer of "Audience Profiling" permits advertisers to qualify their audience trough 80 variables belonging to five major themes (sociodemographic, product interest, purchase intention, consumer behavior, affinity).

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The Data Days Conference 2014, hosted by under the slogan ‘AIR. WATER. EARTH. DATA.’, evoked fascinating panels and discussions on several Big Data topic on October 1st & 2nd: international guests from politics, economy, privacy, and the digital sector talked about the impact of algorithms on non-digital environments and how automation is changing the online industry as well as our everyday lives. Topics like the ethical, economical and political consequences of huge volumes of data were discussed and to what extend “the new gold” entails new business models.

Read more …, Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the Data Days Conference 2014 under the motto ‘AIR. WATER. EARTH. DATA.’ on October 1st and 2nd in Berlin. Over the course of the two days, high-profile speakers from companies and institutions such as Axel Springer, BMWChanging EnvironmentsDesignswarm, the German Football Association (DFB), Google and Soundcloud will discuss the ins and outs of the data-world in six diverse tracks. 

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Optimal target groups for your campaign: allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports