CASE STUDIES

News

Adweb, the fastest growing digital operation in Greece and Cyprus, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announced today that they have signed a strategic agreement. Adweb now acts as a representative agency for nugg.ad in Greece and Cyprus, whereby it will be providing publishers, agencies and advertisers with seamless access to the advanced Predictive Behavioral Targeting (PBT) solutions of nugg.ad.

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The SINUS Institute, specialised in psychological and socio-scientific research and consulting, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have converted the Sinus-Milieus® into digital form for the first time in Germany. As of now, advertisers benefit from the digital Sinus-Milieus®, which this exclusive partnership makes available. 

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Thanks to nugg.ad technology, t@rget+  allows a deep analysis of the audience , over 10M unique users, around 80 variables of socio-demographic, products interest, consumer behavior or purchase intent.

 

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For  more  than  18  years  AT  Internet  has  epitomised  one  of  the  examples  of  French  success  in  the  digital  sector.  Over  the  last  few  months,  the  European  digital  analytics  leader  has  taken  another  important  step  forward  by  winning  significant  market  share  on  an  international  level,  and  doesn't  plan  on  stopping  there…

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Goldbach Audience, Omnimedia, Ringier and Swisscom Advertising have launched the "Swiss Audience Network“. In the newly created targeting network, which is based on the Open Targeting Platform™ of nugg.ad, attractive target groups of high-reach premium sites can be booked directly without duplicates for the first time. With this solution, the internet has closed the gap to traditional TV and print media regarding reach, target groups, campaign management and planning security, and has thus become even more relevant for major brands.

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Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports