CASE STUDIES

News

Under the slogan “AIR. WATER. EARTH. DATA.“ nugg.ad, a company of Deutsche Post DHL and Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the DATA DAYS 2014 on October 1st and 2nd in Berlin. The international, English-speaking conference will holistically and controversially examine the latest trends in the world of data as well as its impact on society.

Read more …

YOC, a leading provider of mobile advertising in Europe, has announced a strategic cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement.

Read more …

Havas Media, the media division of the world’s leading communications groups, Havas, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide targeted programmatic campaigns in the Polish market.

Read more …

nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has strengthened its position as a pioneer for mobile targeting solutions, by teaming up with Mobsta, a UK-based sales house for premium mobile and tablet ads, to provide audience targeting, brand engagement measurement and brand optimisation for mobile web and mobile app campaigns in the UK.

Read more …

To specifically reach users willing to donate money, Swisscom Advertising deployed nugg.ad’s innovative branding technology as part of an online display campaign for SOS Children’s Villages, which had been realised by the media agency Mediaplus. Compared to users without any campaign contact, the willingness to donate money for the non-profit organisation SOS Children’s Villages was thereby significantly increased by up to 20%.

Read more …

Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports