Goldbach Audience, Omnimedia, Ringier and Swisscom Advertising launch the "Swiss Audience Network“. In the newly created targeting network, which is based on the Open Targeting Platform™ of nugg.ad, attractive target groups of high-reach premium sites can be booked directly without duplicates for the first time. With this solution, the internet has closed the gap to the traditional TV and print media regarding reach, target groups, campaign management and planning security, and has become even more relevant for major brands.
