CASE STUDIES

News

nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announces that Augustin Decré has been promoted to Director Southern Europe, a newly created position at nugg.ad

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People no longer consume moving images exclusively on one device. In addition to TV, more and more programmes, films and videos are also being watched on tablets, smartphones, Smart TVs and desktop computers. To use several screens, sometimes even at the same time, has become a reality for media consumers in 2014. Now, the Dusseldorf-based VivaKi group and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have introduced X-Cross. X-Cross allows the integrated placement of moving image ads in TV and online, to optimise contact classes, cross channel, and to maximise the net reach of a campaign. 

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ePrivacyconsult GmbH has certified the data protection compliance for the technology of nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement with the award of the “ePrivacyseal”. The certificate, which is based on the EU criteria catalogue for the data protection seal “ePrivacyseal“, is valid in Europe. It includes the certification of the already awarded Predictive Behavioural Targeting technology as well as the latest nugg.ad products Audience Analytics, Mobile Solutions, Data Solutions, Location Based Advertising and Programmatic Premium Solutions.

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In the online advertising market’s year of automation, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has entrenched itself as a targeting specialist for Programmatic Premium campaigns. The newly gained efficiency and transparency of automated advertising especially enhances targeting for small campaigns and specific target groups, including premium segments.

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Following the successful start of nugg.ad’s incubator programme in 2012, the stage is set for the Data Pioneers Competition 2014. With the support of Deutsche Post DHL, the best innovations could be rewarded with a service contract of up to €100,000. To become part of the nugg.ad incubator programme, aspiring data-driven start-ups can submit their application via www.data-days.com until September 1st, 2014.

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Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports