NOVITA'

CASE STUDIES

Data-driven Marketing - The Zalando Code

What is the secret behind Zalando's rapid growth and which roles do Zalando Media Solutions and nugg.ad play? W&V has taken a glance at the marketing engine room of the fashion platform:

https://www.wuv.de/marketing/das_ist_der_zalando_code

The programmatic premium publisher marketplaces La Place Media and Audience Square decided to bring together their data-driven audiences via nugg.ad, to launch the new product “Ace”, a video skin format by StickyADS.tv.

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Siamo lieti di annunciare la partnership con nugg.ad, la più grande piattaforma in Europa in grado di sviluppare target group, brand advertising e Data management evoluto.

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econda, one of the leading providers of web analytics and personalisation, and nugg.ad, technology specialist in the fields of Smart Data Management and Digital Brand Advertising, start cooperation. As of now, based on a plug-in, both companies offer their customers the opportunity to combine the entire data pool of econda with the high reach target group insights of nugg.ad.

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Webedia Exchange – the programmatic premium marketplace of the Webedia group reaching over 22 million unique visitors per month – launches Kpsule Unlimited on behalf of a major player in travel, in cooperation with the technology partners Kpsule and nugg.ad.

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As of now, Ciaopeople Media Group, a leading Italian digital media group, and nugg.ad are working together to provide improved targeting opportunities for Italian brand advertisers. Ciaopeople Media Group has already started marketing its website portfolio using nugg.ad’s predictive behavioural targeting services, brand engagement measurement and brand optimisation. 

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TSmedia, leading Slovenian media house and information broker, and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, start cooperating via a strategic partnership on the Slovenian digital market. Together they offer enhanced targeting to advertisers and agencies. As from now, TSmedia markets its website portfolio with the highest web reach in the country using nugg.ad’s predictive behavioural targeting services, brand engagement measurement and brand optimisation. 

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The change of media usage habits forces advertisers to rethink. While the desired target group was previously easily addressed through TV ads, nowadays TV ads and online video commercials need to be combined in order to achieve relevant reach in many marketing target groups. The integrated placement of moving image campaigns with X-Cross now leads to considerable benefits for advertisers. This is revealed by the PayPal campaign.

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Premium Private Marketplace SouthernX and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, just signed their strategic partnership for the South African digital market. SouthernX gives advertisers the opportunity to buy premium digital inventory from publishers local to Sub-Saharan Africa through real-time bidding auctions. Together they offer enhanced real time analytics to advertisers and agencies. 

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In order to increase the effectiveness of display campaigns, Le Point Communication now offers targeting by demographics, product interests and consumer behaviour, as well as a customised segmentation thanks to 80 criteria grouped in 5 categories (socio-demographic, affinity, purchase intention, consumer behaviour and product interests).

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