Audience & Research

Audience & Research is your trustworthy research and advice partner for in-depth studies, evaluation, insights and customised target groups in digital marketing. The portfolio ranges from standardised campaign reports to comprehensive individual studies. When it comes to analysis, modelling and evaluation of digital target groups you can rely on our expertise. Advertisers, agencies and publishers benefit from ourextensive knowledge of target groups.

Learn more at the Audience & Research website



Optimal target groups for your campaign: allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports