People no longer consume moving images exclusively on one device. In addition to TV, more and more programmes, films and videos are also being watched on tablets, smartphones, Smart TVs and desktop computers. To use several screens, sometimes even at the same time, has become a reality for media consumers in 2014. Now, the Dusseldorf-based VivaKi group and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have introduced X-Cross. X-Cross allows the integrated placement of moving image ads in TV and online, to optimise contact classes, cross channel, and to maximise the net reach of a campaign.